Senior Lead, Earned Media

Toronto, ON, Canada
Full Time
Advocacy, Communications and Marketing
Experienced
Are you looking to join one of Greater Toronto’s Top 2026 Employers?

The Ontario Medical Association (OMA) advocates for and supports doctors, seeking to strengthen their leadership role in caring for patients. We continually seek to be the trusted voice in transforming Ontario’s health-care system by courageously pursuing best practices, new ideas, solutions, and opportunities to improve.

Job summary
This position is responsible for shaping and delivering high-impact earned media strategies that enhance OMA’s credibility, support healthcare priorities, and ensure accurate, compelling storytelling that informs and engages the public. The role also provides strategic media counsel to senior leadership and supports the organization in navigating complex or sensitive public issues.

How you will make a difference
  • Develop and lead the earned media strategy aligned with organizational priorities and healthcare initiatives, including identifying emerging issues, reputational risks, and opportunities to shape public discourse on healthcare.
  • Cultivate and maintain relationships with key journalists, editors, and media outlets to position the organization as a trusted health authority.
  • Identify, develop, and pitch compelling stories (research breakthroughs, patient impact, innovation, public health topics).
  • Lead media response planning and execution during emerging issues, reputational risks, or crisis situations, including rapid response coordination and message development for senior leadership and spokespersons.
  • Prepare executives, clinicians, and experts for media engagements with messaging, briefing notes, and training.
  • Track earned media performance, analyze sentiment and reach, and report insights to leadership to guide strategy.
  • Partner with internal teams (marketing, membership, research, digital, and government relations) to align communications efforts.
Requirements that are important to us
  • Degree in journalism, communications, public relations, political science, or related discipline, or equivalent professional experience in media relations.
  • Four to Five years of relevant experience.
  • Demonstrated expertise in delivering integrated media initiatives across multiple communications channels, including print, broadcast, and digital platforms.
  • Proven ability to manage high profile media issues, including crisis response, rapid media cycles, and reputational risk.
  • Strong understanding of media operations and newsroom dynamics, with established relationships across print, radio, television, and online media and a proven ability to secure impactful coverage.
  • Advanced project management capability, with the ability to prioritize competing demands, manage multiple projects simultaneously, and deliver results under tight deadlines.
  • High level of organizational effectiveness, including strong attention to detail and the ability to coordinate complex communications activities.
  • Expertise in project planning and time management to support the execution of high-profile communications initiatives.
  • Exceptional interpersonal and communication skills, with the ability to engage effectively and respectfully with media, executives, clinicians, and other stakeholders.
  • Strong analytical and problem-solving skills, with a proactive approach to identifying risks and mitigating communications issues.
  • Knowledge of healthcare communications considerations, including sensitive storytelling, patient privacy requirements, and issues management in a highly regulated environment.
The OMA has moved to a permanent hybrid work environment. As such, the individual in this position will be required to work a minimum number of days in our Toronto office.
What do we have to offer you?
  • A work environment whose values are to be respectful, bold, responsive, and transparent in our work and our behaviours
  • A fantastic opportunity to grow with the team and help shape the strategic direction of the OMA, its members and the health-care system
  • An organization that is committed to the equity, diversity and inclusion principles of humility, accountability, collaboration, courage and integrity
  • A commitment to growth and development through paid professional development and continuous in-house learning
  • A friendly and flexible hybrid work environment
  • Competitive total rewards package including a hiring salary range of $77,965 - $82,835 plus pension plan and a bonus program
  • Exceptional group benefits package, including a spending account and a robust wellness program.
  • An organization that has been recognized as a Greater Toronto’s Top Employers for six consecutive years.
As a condition of employment, OMA conducts background checks and reference checks for all open positions.

    
           
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We're excited to share this opportunity, which is for a newly created position on our team.  Kindly be advised that our recruitment process does not involve the use of Artificial Intelligence.

The Ontario Medical Association is strongly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, women, Indigenous People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas. In accordance with the AODA Act, accommodation will be provided throughout the recruitment process to applicants with disabilities.
 
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